Tuesday, 29 November 2016 11:26

Text Message Marketing

Our company does not engage with text message marketing.  Texting is such a personal form of communication that many find it a violation of their “personal domain”.  One might even argue that it is more intrusive than a phone call.  While our company does not provide texting services, and personally I rarely use text as a communication for external clients and potential clients; many of our clients have an interest in pursuing marketing via text messaging. 

Because text messaging falls under some of the same rules as telephone, I am familiar with the regulation.  I always advise extreme caution to these clients.  In the spirit of education I have provided a link to the FCC Enforcement Advisory HERE.  If you are considering gaining opt-in, make sure you include telephone calls to mobile phones in addition to texts.  This will provide you with the ability to call using an ATDS.

Stay compliant and stay happy!