Industries
Publishing
There is an old saying: “dance with the one that brought you”. If there is one industry that brought GAD to the dance, it’s the publishing industry; and we’re still out on the dance floor!
With over a quarter of a century experience, GAD has become a prominent provider of customer call center solutions within the Publishing industry. Our expertise spans across all genres within publishing from consumer publications to trade magazines, multi-media, book product, and B2B information services.
- Business to Business (B2B) Controlled Trade Magazine Subscriptions
- Business to Business (B2B) Paid Magazine Subscriptions
- Business to Consumer (B2C) Paid Subscriptions
- Directories
- Book Publishing
- Newsletters
- Professional Journals
- School & Church Curriculum
- Multi-Media Products
Powerful Tool Suite For Publishers
GAD has developed a powerful tool suite customized for publishers that includes:
- PCI Compliance
- Customized Publisher Reporting
- TCPA compliant (non-ATDS dialing for wireless phones)
- Experience with the major publisher driven fulfillment houses in the country
- Well-qualified agents and administration with established experience in the publishing industry
- Transactional Email Deployment
- Call Script Embedded Email Validation
Types of Campaigns
Retention/Renewal Campaigns
New Acquisition
Lapsed Expire/Winback
Cross-sell/Up-sell
Membership Directory Listing Enhancement
GAD’s Services for the Publishing Industry
Jason Graven and his team at GAD, Inc have done a tremendous job of obtaining requals and new subscribers at a favorable cost per order for my business-to-business publisher clients. He’s pro-active in bringing forth ideas to consider for increasing response rates and reducing costs.