Industries

Publishing

There is an old saying: “dance with the one that brought you”. If there is one industry that brought GAD to the dance, it’s the publishing industry; and we’re still out on the dance floor!

With over a quarter of a century experience, GAD has become a prominent provider of customer call center solutions within the Publishing industry. Our expertise spans across all genres within publishing from consumer publications to trade magazines, multi-media, book product, and B2B information services.
 

  • Business to Business (B2B) Controlled Trade Magazine Subscriptions
  • Business to Business (B2B) Paid Magazine Subscriptions
  • Business to Consumer (B2C) Paid Subscriptions
  • Directories
  • Book Publishing
  • Newsletters
  • Professional Journals
  • School & Church Curriculum
  • Multi-Media Products

Powerful Tool Suite For Publishers

GAD has developed a powerful tool suite customized for publishers that includes:

     

  • PCI Compliance
  • Customized Publisher Reporting
  • TCPA compliant (non-ATDS dialing for wireless phones)
  • Experience with the major publisher driven fulfillment houses in the country
  • Well-qualified agents and administration with established experience in the publishing industry
  • Transactional Email Deployment
  • Call Script Embedded Email Validation

Types of Campaigns

9

Retention/Renewal Campaigns

9

New Acquisition

9

Lapsed Expire/Winback

9

Cross-sell/Up-sell

9

Membership Directory Listing Enhancement

Jason Graven and his team at GAD, Inc have done a tremendous job of obtaining requals and new subscribers at a favorable cost per order for my business-to-business publisher clients. He’s pro-active in bringing forth ideas to consider for increasing response rates and reducing costs.

– Publisher in Construction Industry

Customer Stories

Interested in receiving a case study for membership association telemarketing? We would love to share one of our success stories.

Telemarketing Resources