Industries
Membership Organizations
What distinguishes a membership organization from other organizations?
It’s members!
Most membership organizations are going to count new member acquisition and membership retention among one of the most important goals of the association. Without a robust and engaged membership, the organization is unable to accomplish its stated mission.
Outbound efforts can help strengthen your membership base and drive overall membership engagement. In addition, the effort will gain some very valuable feedback from your former members. This feedback will be communicated through our account management team and can assist you in guiding future marketing efforts as well as addressing potential issues that the association was not aware of.
You can assure your Board that GAD will work to guide you through a complete campaign set-up that closely adheres to necessary call compliance, while protecting your members data in our PCI Compliant call center.
Experience
Over the year GAD has worked with numerous membership organizations to help strengthen their membership roles leveraging outbound telemarketing:
Membership Retention/Renewal Campaigns
Lapsed Member Efforts
New Member Acquisition
Association Event Marketing
Membership Directory Listing Enhancement
AMA Case Study
Generating Over $270K in Membership Revenue for AMA
The American Motorcyclist Association serves more than 221,000 members, but its small in-house team didn’t have the capacity to follow up with thousands of lapsed members, including racers and event attendees, who slipped through the cracks. Here’s how one simple email led to a partnership with GAD, more than a quarter million dollars in membership revenue, and nearly a 50% membership renewal rate.
ACSI Case Study
Helping ACSI Expand Membership Outreach
When internal priorities stretched resources thin, ACSI partnered with GAD to support membership outreach and retention efforts. Learn how GAD helped the organization maintain momentum while supporting Christian schools that serve more than 5.5 million students worldwide.
GAD’s Services for Membership Organizations
Thank you! The telemarketing program really saved the day for this webinar.