Trade Publishing – Controlled Circulation
With over 1 million completed publication requests in 2020, GAD has become a leader in the industry for controlled publication telemarketing. Publishing clients rely on GAD to provide quality publication requests that will pass the scrutiny of BPA, VAC, or AAM. Our clients value quality, competitive performance-based pricing, and the ability to deliver on-time; all while maintaining superior account management through robust communication.
GAD offers both Domestic and Nearshore options for publishers. Three Domestic centers in three separate time zones provides ample coverage when calling nationwide as well as strength in redundancy.
Our call center in Jamaica offers attractive rates with extraordinary quality. Jamaica is the third-largest English-speaking country in the Western Hemisphere with a population of nearly 3 Million. The country has been voted (Forbes, 2019) as the best Caribbean county for doing business.
How we can help you:
Controlled Audience Development Re-Qualification
Controlled Audience New Acquisition
Areas of Opportunity for Publishers –
Timing of Calls
GAD carefully examines the answer rates hour-by-hour. In many cases we develop specific dialing strategies based on the answer rate and demographic of the market we are calling.
TCPA Wireless Capability
The presence of wireless numbers on subscriber files are on the rise. In 2020 GAD saw 18.4% of incoming leads contain a wireless phone number. GAD has taken the necessary steps to identify and suppress mobile phone numbers from automated dialing. GAD maintains a dialing platform which complies with TCPA for mobile numbers. These numbers are called from a segregated system that includes a built-in failsafe mechanism to prevent the dialing agent from making more than one call per available agent. We are seeing a growing number of mobile numbers used as a primary business number in the construction industry.
Text Message Opt-in
With the increased use of personal cell phones for business purposes, it should come as no surprise that 80% of people use texting for business purposes (SEMAPHORE). Texting provides a great channel for engagement, but you must work to gain consent for text messaging. GAD can assist in gaining text messaging consent through your subscriber re-qualification efforts. Text messaging open rates are nearly four-fold of email marketing messages.
Triggered Email Deployment
A transactional email system can be deployed to send an email at the conclusion of the call. This can be utilized to send a confirmation/acknowledgement email, or to promote any upcoming events tied to an event lead generation inquiry in the script. At the conclusion of the campaign we have the ability to send an MS Excel file with all of the emails that were sent including a status of delivery, opens, and click throughs.
In lieu of onsite events publishers are leveraging Webinars to engage their audience; bringing buyers and seller together while providing meaningful content. A Webinar just doesn’t happen. You have to promote it through many channels. One of the best ways to do this is by generating live conversations about the event. Incorporating Webinar promotion into your telemarketing call is a great way to improve attendance.
Many publishers have made a concentrated effort during the COVID crisis to move subscriptions to digital delivery. Utilizing specific scripting techniques, GAD can work to improve digital edition opt-in.
Publishers are in the business of connecting advertisers to potential buyers. Conducting a lead generation campaign is a great way to provide a valuable service to your advertiser while created a new revenue stream from your data. GAD can help organize an efficient lead generation campaign embedded into your re-qualification efforts.
Studies have found that 30% of email addresses change each year. GAD has partnered with industry leaders to integrate an Email Verification Solution (EVS). Designed to help publishers instantly increase their email deliverability, our EVS has resulted in improved marketing campaigns, better customer relationship management and assisted in keeping promotional materials out of your customers’ spam folders.
GAD’s Services for the Trade Publishing Industry
I wanted to share the email below that I received from the publisher after sharing their final results. While the circulation team will take some credit, we couldn’t have achieved these goals without the good work and support from GAD. I want to extend a BIG thank you for all you did to help us make our analyzed issues a success.
– Publisher in Food Industry
Interested in receiving a case study for membership association telemarketing? We would love to share one of our success stories.
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