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B2B Audience Development
Engage Your Audience
As an Audience Development professional, you’re tasked with developing an audience that your advertisers want to reach. But it doesn’t stop there. Today, publishers want measurable engagement, integrated lead generation efforts, increases in email collection rates, and wireless/mobile contact…not to mention (oh, alright, we’ll mention it): cost savings.
GAD has worked with hundreds of trade publishing brands to create engaged audiences through audience development telemarketing within numerous industry sectors. Our team is extraordinarily well-versed in the development of audiences for trade magazine publishers, you can learn more by clicking here. More recently GAD has worked to build audiences for micro-communities within publishing brands. These are highly targeted and engaged groups that are served specific content. In many cases the leads from these groups are sold to specific advertisers at a premium.
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Telemarketing Resources
Effective Strategies for Audience Growth Using Outbound Telemarketing
In the ever-evolving landscape of marketing and audience engagement, outbound telemarketing remains a powerful tool for reaching and expanding your target audience. While digital channels have gained prominence, telemarketing offers a unique and personal touch that...
GAD Becomes First Organization to Achieve BPA Certified Partner Program Certification
Shelton, CT December 7, 2022 – Graven, Austin, & Drake (GAD), a leading telemarketing services provider, has become the first organization to achieve certification to the BPA Certified Partner Program. As part of the certification process, BPA reviewed the GAD...
The Best Time to Prospect…Is When You Don’t Have To
Prospecting for sales is a process, an ongoing process. Many sales people get caught in a trap of filling the sales pipeline only to watch it dry up at the most inopportune time. Typically, as the pipeline fills we begin to concentrate on closing activities versus...