As AI reshapes the media landscape, many business media publishers are focusing on their strength: building high-quality, niche audiences that advertisers value. Audience qualification, a process that confirms subscribers work in specific industries through voice,...
In the ever-evolving landscape of marketing and audience engagement, outbound telemarketing remains a powerful tool for reaching and expanding your target audience. While digital channels have gained prominence, telemarketing offers a unique and personal touch that...
Prospecting for sales is a process, an ongoing process. Many sales people get caught in a trap of filling the sales pipeline only to watch it dry up at the most inopportune time. Typically, as the pipeline fills we begin to concentrate on closing activities versus...
When it comes to selecting an inbound call center provider it is important to take an assessment of your needs and determine which inbound environment suits you the best. Most call centers can offer dedicated, shared, or hybrid environments. Dedicated environment...
At the end of the day any successful telemarketing campaign will include: A target-rich list. An offer that is irresistible. High-quality product or service being offered. Well trained and effective sales staff to professionally present the offer and...
If you’ve never worked with a telemarketing company before, it can feel pretty intimidating to start out. Of course you want the biggest return for your investment. But, in order for that to happen you need to know exactly what results you are looking for from your...
If you have ever seen the classic sales movie Glen Gary, Glen Ross, you are familiar with the quote “The leads are weak!”. Many times, we tend to dismiss sales teams when they complain about the list as just another excuse for poor performance, however, a...