As AI reshapes the media landscape, many business media publishers are focusing on their strength: building high-quality, niche audiences that advertisers value. Audience qualification, a process that confirms subscribers work in specific industries through voice, email or text messaging, is a key part of maintaining accurate, engaged audiences and providing advertisers with confidence that their messages reach the right professionals.
Graven, Austin & Drake (GAD), a company that provides subscriber acquisition and engagement solutions to publishers, is modernizing the ways publishers can qualify subscribers while upholding standards of accuracy and transparency. Its SMS-based subscriber qualification platform was recently included as part of its certification as an AAM Certified Partner, a program that recognizes organizations for adhering to AAM’s standards for data collection, data maintenance and maximizing efficiency for AAM-audited publishers.
In our latest AAM Media Matters interview, Jason Graven, GAD’s vice president of sales and marketing, shared insights about why innovation and transparency are key to qualifying audiences.
