Industries

Publishing

There is an old saying: “dance with the one that brought you”. If there is one industry that brought GAD to the dance, it’s the publishing industry; and we’re still out on the dance floor!

With over a quarter of a century experience, GAD has become a prominent provider of customer call center solutions within the Publishing industry. Our expertise spans across all genres within publishing from consumer publications to trade magazines, multi-media, book product, and B2B information services.

Business to Business (B2B) Controlled Trade Magazine Subscriptions
Business to Business (B2B) Paid Magazine Subscriptions
Business to Consumer (B2C) Paid Subscriptions
Directories
Book Publishing
Newsletters
Professional Journals
School & Church Curriculum
Multi-Media Products

Powerful Tool Suite For Publishers

GAD has developed a powerful tool suite customized for publishers that includes:

PCI Compliance
Customized Publisher Reporting
TCPA compliant (non-ATDS dialing for wireless phones)
Experience with the major publisher driven fulfillment houses in the country
Well-qualified agents and administration with established experience in the publishing industry
Transactional Email Deployment
Call Script Embedded Email Validation

Types of Campaigns

9

Retention/Renewal Campaigns

9

New Acquisition

9

Lapsed Expire/Winback

9

Cross-sell/Up-sell

9

Membership Directory Listing Enhancement

GAD’s Services for the Publishing Industry

Inbound Call Center

Outbound B2C

Outbound B2B

Audience Development

B2B Lead Generation

Event Marketing

Jason Graven and his team at GAD, Inc have done a tremendous job of obtaining requals and new subscribers at a favorable cost per order for my business-to-business publisher clients. He’s pro-active in bringing forth ideas to consider for increasing response rates and reducing costs.

– Publisher in Construction Industry

Customer Stories

Request a Case Study

Interested in receiving a case study for membership association telemarketing? We would love to share one of our success stories.

Telemarketing Resources

Effective Strategies for Audience Growth Using Outbound Telemarketing

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GAD Becomes First Organization to Achieve BPA Certified Partner Program Certification

Shelton, CT December 7, 2022 – Graven, Austin, & Drake (GAD), a leading telemarketing services provider, has become the first organization to achieve certification to the BPA Certified Partner Program. As part of the certification process, BPA reviewed the GAD...

The Best Time to Prospect…Is When You Don’t Have To

Prospecting for sales is a process, an ongoing process. Many sales people get caught in a trap of filling the sales pipeline only to watch it dry up at the most inopportune time. Typically, as the pipeline fills we begin to concentrate on closing activities versus...